The bin cleaning and management industry is a predictable one. When you've seen one brand, you've seen them all: before and after shots of filthy bins becoming pristine, and brand voices that don't take themselves too seriously. After all, blue collar companies can have a bit of fun! But when ZafaCare came to us, we knew the strategic direction had to diverge to the opposite extreme.

Why would a brand that promises pristine bins show clients exactly what they pay not to see?

We transformed ZafaCare into a brand that sells the luxury of never having to think about your waste bins again. It returns to customers what they lose when stopping to do mundane tasks: their precious time. Instead of going the goofy route, we went for a high-end look and feel. A brand that smells fresh and inspires you to get back to your moment.