Pedro Medina and Antonio Duarte have been collaborating since 2017 as marketing and communications advisors for local scale-up brands like Abarca, Fulcro Insurance, and Alivia Health. As brand strategy became a core service at DuartePino, they began taking on more complex and larger branding projects. After successfully executing legacy rebrands for companies like Teselta and Paladius, they decided to launch a dedicated design studio, Téntico. Their combined expertise now serves both legacy brands and employers seeking long-term relevance, as well as young companies looking for a strategic approach to brand design.