Originally known as González Trading, this provider of construction and agriculture machinery and equipment required a brand strategy aligned with their plans to expand as a multi-Latina enterprise. With a history of 60 years in the market, a change in name was no easy task, but we faced the challenge head-on. Inspired by mosaics, which are produced by arranging a combination of diverse elements such as tiles (or teselas in Spanish) to form a coherent whole, we joined the Spanish word tesela with the English word delta, to develop a name and concept that encompasses the extensive variety of the company's products and the business's exponential growth. Together, the words form a unique name: Teselta, reflecting a mosaic of possibilities and giving way for the visual concept of the brand to come alive.