Gluten-free cookies don't have to be bland in flavor, nor does their packaging have to be pale and dull. Tasty Smart believes gluten-free can be delicious and healthy at the same time. This project involved extensive marketing research to position Tasty Smart in the same aisle as big flavorful brands like Oreos or Chip's Ahoy! To accomplish this, we explored several brand ideas focused on packaging and POP designs, collaborating with the packaging supplier and consumer goods marketing experts until a colorful, unexpected, and surprisingly healthy brand design came to life.