A 30-year-old first responder and fire fighting equipment supplier reached out to us to execute a complete rebrand and renaming of their company. Inspired by the community they serve, and founded on their wisdom and expertise, we came up with a concept that positioned the brand as the most trusted equipment provider Using Palas Athens, the goddess of wisdom and courage at the heart of the brand system and design process, we elevated Paladius as the authority in emergency equipment for heroes.