Novantis is a primary care clinic with a strong focus on wellness. Dr. Edwin Figueroa has served the community of Caguas for many years, and now, on the brink of retirement, his son, Dr. Carlos Figueroa, is taking the reins and leading the center into a new generation of care.

As part of the rebrand, we proposed the name Novantis, reflecting the idea of constant renewal. It draws inspiration from the butterfly effect: A gesture as small as booking an appointment today can have a major impact on your future health.

We also introduced a vibrant color palette to appeal to a younger generation. After all, care is for everyone—and Novantis embraces this by presenting itself as an energetic, welcoming brand that makes taking care of yourself feel cool.