Originally Mano-Y-Ola, the organization carried a meaningful mission but faced a barrier in its name, which was difficult to pronounce and remember for its core audience. We guided the transition to MYO, a simpler and more accessible identity, while building a brand system that more clearly reflects its purpose. Supporting Head Start and Early Head Start programs across the country, MYO provides tools that help educators and administrators turn data into informed action. The visual language centers on real moments between children and their families, layered with a graphic universe inspired by data such as charts, bars, and plots, reinforcing MYO’s role as a decision-making tool.

We also introduced a distinctive color palette within their category and refined how their product is communicated, placing greater emphasis on the capabilities of their dashboard. Renamed Insights, the platform became central to the brand, with a unified identity developed across both MYO and Insights. This extended into a redesigned website that better represents their value, their technology, and the communities they serve.