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Meridiana

General Surgery

Brand Strategy, Collaterals, Concept, Naming, Logo, Website

Genesis

Brand Strategy & Design: Pedro Medina

Photography: Kevin Molina

Communication Strategy: Laura Rentas


Meridiana Surgical is the brand of Dr. María Eugenia Lozada’s surgical practice, specializing in general surgery. This brand system was designed to ensure consistency across all communications and touchpoints.


The name Meridiana is inspired by the moment the sun reaches its highest and brightest point in the sky—when clarity prevails and shadows disappear. It reflects Dr. Lozada’s approach to surgery: precise, controlled, and unwaveringly committed to her patients.


The brand is symbolized by a sundial, an ancient instrument that embodies our core brand promise: precision.

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