Grand Reserve
Resort
Brand Strategy, Brand Evolution, Brand Architecture
Evolution
Brand Strategy: Pedro Medina
Brand Extension: Kevin Molina
Grand Reserve Puerto Rico redefines luxury by blending it seamlessly with the island's natural beauty, positioning itself as a sanctuary where high-end living meets environmental responsibility. Inspired by the lush landscapes and rich heritage of the Caribbean, the brand creates captivating experiences that celebrate eco-tourism and community, offering a lifestyle that honors both nature and culture.
In evolving the brand’s logo, we drew inspiration from the intricate spiral motifs of Taíno pottery, paying homage to Puerto Rico's ancestral artistry. We carefully incorporated these organic spirals to evoke a nature-oriented, go-with-the-flow lifestyle, symbolizing our deep connection to the land’s heritage. Our work reflects a commitment to sustainability and refined living, crafting an overall look and feel that merges luxury with the natural world, celebrating both the island’s past and its vibrant present.