7Trece is a concrete precast manufacturer specializing in architectural elements for residential, commercial, and public-sector projects. We helped the company refine its brand identity while respecting its legacy as a veteran producer. Both the name and the star symbol were evolved for clearer spelling and a stronger, more robust iconography.

Photography played a central role in the process, emphasizing the cast of shadows to reveal form, and using macro shots to highlight texture and finish.

To the untrained eye, precast can be mistaken for traditional poured concrete. We reimagined the mold as an act of care—a place where forms are born and architectural possibilities take shape.